LinkedIn Banner and Post Image Size Guide
Have you tried using LinkedIn to find professionals and expand your business contacts? If you are, you are accessing an excellent way to make your brand and yourself visible.
LinkedIn also helps with more than networking by providing you with qualified leads, helping you target your ads and allowing you to interact with professionals in your industry.
Because LinkedIn fosters work-related connections, it is very important to have a well-built profile and clear advertisements. Following LinkedIn’s guidelines for images will allow your visuals to be noticed and appreciated by a huge number of professionals.
Do you use LinkedIn to connect with professionals and grow your network? If so, you're tapping into one of the most influential platforms for establishing brand awareness and building a personal brand.
But LinkedIn isn't just about networking—it's a powerful tool for finding qualified leads, targeting ads accurately, and engaging with industry professionals.
With LinkedIn’s emphasis on professional connections, having a sharp profile and effective advertisements is more important than ever. By optimizing your images to follow LinkedIn’s banner and post size guidelines, you can make sure your visuals are high-quality and stand out among millions of users.
LinkedIn company page image sizes
Professional interactions with customers and employees, that are beyond what a personal profile provides, are made easy with company profiles.
If you become active on LinkedIn, your brand name will be seen more often, you can connect with talented job seekers and learn more about your customers. For a strong impression, your company should display high-quality images that attract your audience. Putting these guidelines into practice will guarantee your LinkedIn profile images are attractive.
LinkedIn company logo size
Your company logo is a key element of your brand identity on LinkedIn. Here are the recommended specifications :
1. Recommended image size: 400 x 400 pixels
2. Maximum file size: 3 MB
3. File format: PNG or JPG
LinkedIn company cover photo size
LinkedIn business pages and personal profiles have a few differences in size when it comes to banners. Putting images from your brand, highlighting what you offer or sharing updates on your cover photo is a smart idea. Make your company cover photo or banner on LinkedIn a 1584 x 396px image.
1. Recommended image size: 1128 x 191 pixels
2. Maximum file size: 3 MB
3. File format: PNG or JPG
Pro tip : The Figma community has a free LinkedIn social media mockup available for seeing your LinkedIn profile layout. Feel free to play with the look of your great image in your LinkedIn profile until you’re happy with how it appears.
LinkedIn Life tab image sizes
Interested in bringing headhunters to your company by demonstrating its culture and appeal to great candidates? You can see the LinkedIn Life tab by going to the Overview screen on your LinkedIn Business page. You can make this area about what makes your company special, like spotlighting employees, organizing fun events or showing what the workplace is like.
To make the most of this feature, use these image sizing guidelines :
1. Main image: 1128 x 376 pixels
2. Custom modules: 502 x 282 pixels
3. Company photos: 900 x 600 pixels
4. Maximum file size: 3 MB
5. File format: PNG or JPG
Image sizing for LinkedIn personal accounts
Individuals can make their LinkedIn profiles look impressive and appealing, just as companies can. Since you are promoting your personal brand, make sure your profile is professional and your skills match what people in your field require.
You’ll need two key images for your personal LinkedIn profile :
1. A profile photo
2. A background photo
LinkedIn profile photo size
The process of choosing a LinkedIn profile photo is not the same as on Instagram or X (Twitter). A good option for LinkedIn is a headshot which feels personal yet professional at the same time.
The proper image sizing for profile photos on LinkedIn are :
1. Recommended image size: 400 x 400 pixels
2. Maximum file size: 8 MB
3. File format: PNG or JPG
LinkedIn background photo size
The optimal LinkedIn cover photo size for personal profiles is :
1. Recommended image size: 1584 x 396 pixels
2. Maximum file size: 8 MB
3. File format: PNG or JPG
The background photo lets you inject some personal style into your profile. Make sure that whatever image you use represents your profession, looks attractive and is a worthy addition to your profile.
Pro tip : Make or change your background by using Figma or look in the Figma community for templates you can use.
LinkedIn in-feed post sizes
You should use the recommended image and video formats by LinkedIn so your post appears properly in users’ news feeds.
LinkedIn post image size
Post images on LinkedIn can be square, landscape or portrait in shape. The type of information you’re communicating should match the format you pick. You can use square images for small, eye-catching visuals and landscapes are perfect for telling your story and showing lengthier graphics.
LinkedIn recommends the following size specifications for in-feed post images :
1. Recommended image size: 1080 x 1080 pixels (square), 1920 x 1080 pixels (portrait), and 1200 x 626 pixels (landscape)
2. Maximum file size: 8 MB
3. File format: PNG or JPG
LinkedIn video size
Making videos is another effective way to reach your audience and give them important details. Always remember to make your video follow the outline below when you post on LinkedIn :
1. Video size: 256 x 144 pixels (minimum) to 4096 x 2304 pixels (maximum)
2. File size: 75 KB (minimum) to 5 MB (maximum)
3. Video duration: 15 minutes when uploaded from desktop or 10 minutes when uploaded from the mobile app
4. Aspect ratio: 1:2.4 to 2.4:1
5. Frame rates: 10 fps to 60 fps
6. Bit rates: 192 kbps to 30 Mbps
LinkedIn Ad sizes
LinkedIn ad campaigns can bring in leads qualified for your business, attract strong workers and widen your business network. Targeting by job type, seniority, industry and title is easily possible for businesses with LinkedIn Ads.
Here are all the forms and sizes of ads that are available on LinkedIn.
LinkedIn ad image size
Having a straightforward CTA for a particular product or offer, you can take advantage of LinkedIn single-image ads to attract your target audience with attractive designs.
LinkedIn recommends the following sizing for single-image ads :
1.Recommended image size: 1200 x 628 pixels (landscape), 1200 x 1200 pixels (square), and 720 x 900 pixels (vertical)
2. Maximum file size: 5 MB
3. File format: PNG, JPG, or GIF (must be 250 frames or shorter)
Pro tip : To view how your LinkedIn ads will appear on the platform, get the LinkedIn Ad mockup from the Figma community.
LinkedIn carousel ad size
These spinning images are great for sharing pictures of many products or presenting a story step by step. Because there is less space for a single item, your audience is likely to click and watch your ad for a longer period which helps with engagement.
LinkedIn’s carousel image ad size follows these guidelines :
1. Recommended image size: 1080 x 1080 pixels (1:1 aspect ratio)
2. Maximum file size: 10 MB
3. File format: PNG, JPG, or GIF (non-animated)
LinkedIn sponsored InMail image size
These spinning images are great for sharing pictures of many products or presenting a story step by step. Because there is less space for a single item, your audience is likely to click and watch your ad for a longer period which helps with engagement.
Sponsored InMail images on LinkedIn work best at the following dimensions :
1. Recommended image size: 300 x 250 pixels
2. Maximum file size: 2 MB
3. File format: PNG or JPG
Four design tips for creating LinkedIn images
Follow these four simple design tips to create high-quality images and elevate your LinkedIn presence.
1. Remain consistent. Use a predictable format for posting on LinkedIn so your posts and ads are easy to recognize. So, your website should have the same colors and fonts as your brand uses.
2. Put text on your videos. Your image should immediately grab the audience’s attention and quickly explain your key message or what products you are offering. Mix interesting visuals, simple messages and your logo together. Making sure there is a strong CTA will keep customers involved.
3. Design your site to look good and work well on mobile. Ensure that your pictures are good for viewing on many devices, including phones and computers. Portray the size requirements above to make sure viewers have a smooth experience on any type of screen.
4. Use templates. If you find it difficult to come up with a design on your own, the Figma Community lets you use many design templates. Using pre-made templates encourages creativity and results in work that stays with the reader.
Design your LinkedIn images with Figma
Ready to create ads and post content on LinkedIn that you can feel great about? Figma can help you design standout designs your audience will love. Here’s how :
1. Fight’s kit for social media gives you pre-set dimensions for LinkedIn so that every image looks great.
2. Check Figma’s other suggestions for social media image sizes to guarantee that your content is similar on YouTube and Facebook.
3. View social media templates in the Figma community to gather new ideas and make a strong impression on your followers.
FAQ'S
What is the recommended size for a LinkedIn personal profile banner (background image)?
What is the best size for a LinkedIn company page banner?
What size should LinkedIn post images be for best visibility?
Can I use different sizes for LinkedIn carousel posts or ads?
Why is it important to follow LinkedIn’s image size guidelines?
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